A DIALOGUE BETWEEN ART, ARCHITECTURE AND ATTITUDE
By Federica Trotta Mureau
Milan’s fashion district has a new heartbeat. On the corner of Via Montenapoleone and Via Sant’Andrea, the most coveted intersection in Italian luxury, CELINE unveils its new 600 m² flagship, a space that feels less like a store and more like an architectural manifesto. Opening on October 16, 2025, the boutique offers a refined and immersive experience across Women’s, Men’s, and Accessories collections.
CELINE store, Via Montenapoleone, Milan.
A SYMPHONY IN STONE AND LIGHT
Upon entering, the first impression is silence, a cultivated quiet that arises from perfect proportion. The palette is elemental: Oyster Calacatta and Arabescato marbles, grey travertine, and Grand Antique stone underfoot. Every surface seems to absorb and reflect light with equal intensity. Antique-gold mirrors and black lacquered walls heighten the contrasts, while vintage oak furniture softens the geometry.
CELINE store, Via Montenapoleone, Milan.
At the centre, a polished gold staircase rises like a sculptural element. Its oak and glass blades are side-lit, creating vertical lines of illumination that guide the gaze upward, linking the ground floor, devoted to accessories and leather goods, to the upper floor where ready-to-wear and home collections are displayed.
CELINE store, Via Montenapoleone, Milan.
BETWEEN MINIMALISM AND WARMTH
The ground floor hosts CELINE’s signature leather goods, fine jewellery, and Haute Parfumerie & Beauté, a tactile universe of quiet luxury. Upstairs, the space opens to Women’s and Men’s ready-to-wear, textile accessories, and CELINE Maison pieces. French chevron oak flooring meets Italian architectural elegance, forming a seamless dialogue between space and design.
CELINE store, Via Montenapoleone, Milan.
Private salons invite visitors to linger: a low sand-toned velvet sofa faces a marble console topped with a single vase, a display of restraint that defines the boutique’s measured luxury. It is a space where architecture, materials, and merchandise converse, creating an environment that is refined yet approachable.
CELINE store, Via Montenapoleone, Milan.
ART AS AN EXTENSION OF IDENTITY
Aligned with the CELINE Art Project, the boutique becomes a gallery in motion. Between racks and mirrored walls, paintings by Susan Rothenberg, Luisa Gardini, Giangiacomo Rossetti, and Samuel Hindolo appear alongside sculptures by Peter Schlesinger, John Duff, Simone Fattal, and Yngve Holen.
CELINE store, Via Montenapoleone, Milan.
The artworks do not decorate, they dialogue with the space. Each piece establishes a rhythm that mirrors the architecture, reflecting the brand’s approach to combining structure, intelligence, and subtle emotion.
CELINE store, Via Montenapoleone, Milan.
THE COLLECTION, REIMAGINED
Captured inside this new setting, CELINE’s latest collection unfolds as an ode to purity and purpose. Women’s pieces include sharply tailored blazers and fluid silk shirts, balancing structure with ease. Men’s offerings feature camel wool coats and sleek black leather jackets, expressing urban classicism with precision. Accessories remain quietly iconic, the 16 bag, the Triomphe, and structured boots assert presence without excess. Displayed against marble and mirrors, the garments take on architectural qualities, while accessories read like sculptural forms. The environment amplifies the collection, emphasizing geometry, texture, and tone in every detail.
CELINE store, Via Montenapoleone, Milan.
MILAN’S NEW AXIS OF REFINEMENT
CELINE’s arrival on Via Montenapoleone is more than a boutique opening. In a period when Milan’s luxury quarter is being redefined through a wave of flagship launches, the store emphasizes subtlety as the highest form of sophistication. From the top of the gold staircase, it is clear this is not just a retail space, but a statement of continuity, between art and fashion, architecture and design, precision and poetry. Within this quiet intersection of light and marble, CELINE finds a home.